Bratz vs Barbie

 

Carter Bryant, the creator of Bratz, was previously employed by Mattel, the manufacturer of Barbie. During his time working at Barbie, he came up with the idea for Bratz, which he later sold to one of Mattel's biggest competitors, MGA Entertainment.

The new doll franchise debuted in 2001 and quickly became the plastic bombshell's biggest competitor.

Mattel sued both Bryant and MGA in 2008, claiming that Bryant's idea was stolen intellectual property. MGA countersued, resulting in the two doll manufacturers locking horns.

MGA accused Mattel of corporate espionage by having its employees trained in spying on its competitors and resorting to clandestine underhanded tactics, such as having its employees print fake business cards and use them to enter the private showrooms of its competitor.

The lawsuit concluded in 2013 with a verdict in favor of MGA and an award of $170 million in damages, but Mattel would file an appeal to overturn the verdict, causing both parties to walk away empty-handed.

         



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